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mozRank Is The New PageRank

by Charles on December 13, 2010 · 14 comments

If you’re a blogger, you already know what Google’s PageRank is. You have probably heard of mozRank as well. If not, you’ll be hearing that term a lot more in the future. PageRank is a complicated algorithm Google invented for each and every single website in the world wide web to provide some kind of a ranking system for the purposes of their search engine optimization. Nobody really knows how this ranking is calculated, except Google themselves, and is not often updated. Because of this fact, many bloggers and website webmasters have been complaining, especially for those whose sites are provided with a very low ranking. You can still go to PRChecker.info and enter any URL of a website to fetch its current page rank. But since it’s tedious to check each site independently, you can download a toolbar that automatically fetches the page rank for whatever site you’re visiting at that moment. According to Google, you can improve your ranking and search engine visibility by increasing the number of quality links that link back to your website. That’s probably the only active thing you can do to help your ranking.

mozRank overtakes PageRank
But the problem is that Google has not been updating their PageRank system. So for those who were at Page Rank 0 or 1 in the beginning of the year, you’re probably still a 0 or 1, even though you have generated much more quality links that link back to your site. This is where mozRank comes in. mozRank is also a complicated website ranking algorithm regulated by the people of SEOmoz.org. The purpose of the ranking is basically identical to Google’s PageRank, but is updated much more frequently than Google. It’s SEOmoz’s method of determining link popularity metric of a website that shows how popular it is on the web. More and more bloggers and advertisers are pointing to mozRank as their number 1 method of determining authority and popularity of all websites. Soon, PageRank will no longer be the go-to ranking system of choice and mozRank will overtake that reign.

To check mozRank of a webpage simply go to seomoz.org/linkscape and enter the url of a website. Then refer to Full List Of Link Metrics tab to find the mozRank. Alternatively, you can visit bloggrader.com or  websitegrader.com and enter your url .

Other Metrics
There are still other resources bloggers use to gauge popularity of a website. Alexa is very common and is updated almost everyday. The ranking score is based on how much traffic a website receives compared to all of the other websites that are available around the globe. For instance, Google.com has a ranking of 1 because it’s the most trafficked website in the world. Alexa uses a 3-month rolling average of the total visitors coming to a website, along with the number of pageviews each visitor provides. Just visit Alexa.com and enter the url to discover the Alexa ranking of that site. Still, there are others who use the Compete Score to help determine the popularity and/or authority of a website. Compete score is similar to Alexa, but only accounts for unique visitors only. Similarly, you can visit Compete.com and enter the url of a website to see its Compete score for free.

Value Calculators
There are plenty of 3rd party sites that offer a valuation of any website for free. URLAppraisal.net provides a simple calculated results for any requested website. It provides Compete Score, Page Rank, Alexa Rank, Number of Links, and the final assessed value. Cubestat.com is very similar to URLAppraisal but is only updated on a monthly basis. SEMRush.com is another site I like. They provide a value of the website purely based on the number of Google search engine results generated from keywords. Although these websites are useful tools to evaluate the value of a website, they shouldn’t be used as a set standard.

All of these sources are great to help determine the popularity of a website. However, none of these metrics are 100% accurate, including the mozRank, but they all help serve to provide a guidance. Though there are many tactics and strategies to help improve these scores and rankings for bloggers, if they continue to focus on writing excellent high quality content, day in and day out, then the high scores and rankings will just naturally come.

For additional information, refer to other bloggers who support and prefer mozRank over PageRank:

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{ 14 comments… read them below or add one }

everyday tips December 13, 2010 at 10:52 PM

This is a fantastic post. I really hope the news spreads about MozRank, especially since Google doesn’t update their page rank.
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Crystal December 13, 2010 at 11:03 PM

Yay for another Moz post! This is so thorough, thank you!
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retirebyforty December 14, 2010 at 12:32 PM

Thanks for all the info! I really needed a good list of all the sites that I can check my url.
I finally got a mozRank: 1.42
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Invest It Wisely December 14, 2010 at 1:08 PM

Great post! Very comprehensive informative. I’ll add this one to my mozRank post.
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Financial Samurai December 17, 2010 at 11:03 PM

I agree with your assessment. Pagerank CAN’T be the authority if it no longer updates. Welcome mozRank to the scene! Thanks for filling the gaping hole that google left!
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San May 27, 2012 at 7:44 PM

/ Thank you for your comment and Welcome to NPXP.Like Facebook Digg is Online Social Place where you have to ierntact and help others in order to get back the favors..-= Kamal Hasab4s last blog .. =-.

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profcopy December 30, 2010 at 8:17 AM

Well, judging websites’ quality according to Google Page Rank metrics as almost the same as to decide upon merry a lady or not judging her outlook by the photo made twenty years ago. MozRank is cool and sexy but it is easy to manipulate because it calculated by the general number of pages pointing back you the website you judge, the sexiest metric is Moz Trust Rank which is calculated by the number of unique domains. That is probably even better than Google Page Rank. Personally I am waiting for PR update just to see the PR and Moz Rank correlate.

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profcopy December 30, 2010 at 10:12 AM

Writing just to correct istake :)

‘just to see HOW PR and mozRank correlate
Thanks, ProfCopy.com – SEO targeted copywriting ;)

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